Art director and Creative Director with over 20 years of experience in visual communication, branding and design. He has worked in international agencies such as Grey, Leo Burnett and Ogilvy, collaborating with global brands such as Coca-Cola, Procter & Gamble, Fiat and Grupo Peñaflor.

Throughout his career, he has led creative teams and coordinated integrated projects ranging from traditional advertising to events, retail design, BTL and shopper marketing. Passionate about transforming ideas into powerful and consistent visual experiences, combining aesthetics, strategy and concrete results.

He is a demanding and fast-paced professional with a strong propensity for teamwork and collaborative leadership. He believes in the power of creativity as a tool to connect brands with people and create real value.